Privacy Policy
How AI Tool Clinic collects, uses, protects, and respects your personal information โ in plain language, fully compliant with Indian and international privacy law.
Contents
Who We Are
AI Tool Clinic (“AITC”, “we”, “us”, “our”) is an independent digital publication operated by Dr. Keerthi Vardhan, based in India. We publish reviews, comparisons, and educational guides about artificial intelligence tools and software at aitoolclinic.com.
This Privacy Policy explains how we handle personal data when you visit our website, subscribe to our newsletter, contact us, or interact with our content. By using our website, you agree to the practices described herein.
Information We Collect
2.1 Information You Provide Directly
- Contact & Enquiries: Name, email address, and message content when you use our contact form or email us.
- Newsletter Subscription: Email address (and optionally your name) when you subscribe to our mailing list.
- Comments: Name, email address, and website URL if you leave comments on our articles (subject to our comment moderation policy).
2.2 Information Collected Automatically
When you visit our website, our servers and third-party analytics tools may automatically collect:
- Usage Data: Pages viewed, time on page, referring URL, search terms used to find our site, and navigation paths.
- Device & Technical Data: Browser type and version, operating system, screen resolution, device type (desktop/mobile/tablet), and IP address (anonymised where possible).
- Location Data: Approximate geographic location derived from your IP address (country/city level only โ no precise GPS data).
- Cookies & Similar Technologies: See Section 5 for full details.
2.3 Information from Third Parties
- Analytics Providers: Google Analytics may provide aggregated demographic and interest data about our audience.
- Affiliate Networks: Amazon Associates, Impact, ShareASale, and similar platforms may share anonymised click and conversion data to help us understand which content performs well.
- Search Consoles: Google Search Console provides aggregate data on search queries and site performance โ no personal data is shared.
How We Use Your Information
| Purpose | Data Used | Legal Basis (GDPR/DPDP) |
|---|---|---|
| Operating the website โ serving pages, ensuring security, preventing fraud | IP address, device/browser data, cookies | Legitimate interest / Consent |
| Analytics & improvement โ understanding how visitors use our content so we can improve it | Usage data, anonymised IP | Legitimate interest / Consent |
| Newsletter โ sending educational content, new article notifications, product roundups you opted in to receive | Email address, name (optional) | Consent (freely given, specific, opt-in) |
| Responding to enquiries โ replying to messages you send us | Name, email, message content | Performance of contract / Consent |
| Affiliate tracking โ confirming clicks/conversions for our partner programmes (we receive commission, not your personal data) | Anonymised click identifiers | Legitimate interest |
| Legal compliance โ meeting obligations under Indian law, GDPR, or other applicable regulations | As required by law | Legal obligation |
We do not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects.
Cookies & Tracking Technologies
Our website uses cookies โ small text files stored on your device โ and similar technologies including web beacons and pixel tags. Here is how we use them:
| Category | Examples | Purpose | Can You Opt Out? |
|---|---|---|---|
| Strictly Necessary | WordPress session cookie, security tokens | Core website functionality; cannot be disabled without breaking the site | No (required) |
| Analytics | _ga, _gid (Google Analytics) | Understanding visitor behaviour; helping us improve content | Yes โ via cookie banner or browser settings |
| Affiliate Tracking | Amazon affiliate tag, network pixels | Crediting us with commissions when you make a purchase via our links | Yes โ disable third-party cookies in browser |
| Performance | LiteSpeed Cache identifiers | Serving cached pages faster to improve your experience | No (performance only) |
Managing Cookies
You can control and delete cookies through your browser settings. Useful links:
- Google Chrome: Settings โ Privacy & Security โ Cookies
- Mozilla Firefox: Options โ Privacy & Security โ Cookies and Site Data
- Safari: Preferences โ Privacy โ Manage Website Data
- Microsoft Edge: Settings โ Cookies and Site Permissions
You may also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.
Data Retention
We retain personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by law:
- Newsletter subscribers: Until you unsubscribe. Unsubscribed records are deleted within 30 days.
- Contact form submissions: Up to 24 months from the date of the enquiry, or until resolved.
- Website analytics data: Google Analytics data is retained for 14 months (our configured retention period), after which it is automatically deleted.
- Server/access logs: Typically 90 days, retained for security and fraud prevention purposes.
- Comments: Retained for the lifetime of the article unless you request deletion.
- Legal/compliance records: As required by applicable law (e.g., 7 years for financial records under Indian tax law).
When data is no longer required, we securely delete or anonymise it.
Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal data. We honour these rights regardless of where you are located:
To exercise any of these rights, email us at [email protected]. We will respond within 30 days (GDPR standard) or within the timeframe required by applicable law in your jurisdiction. We may need to verify your identity before processing your request.
Unsubscribing from Newsletter
Every newsletter email contains a one-click unsubscribe link at the bottom. You may also email us directly to be removed from our mailing list. Removal is processed within 5 business days.
India-Specific Provisions
8.1 Digital Personal Data Protection Act, 2023 (DPDP Act)
AI Tool Clinic complies with the DPDP Act, 2023 to the extent it applies to our operations. Under this Act, you have the right to:
- Obtain a summary of personal data being processed and the processing activities undertaken by us;
- Correct inaccurate or misleading personal data;
- Erase personal data that is no longer necessary for the purpose it was collected;
- Nominate another individual to exercise your rights on your behalf in the event of your death or incapacity;
- Grieve before us or the Data Protection Board of India if your rights are violated.
As a Data Fiduciary under the DPDP Act, we process your personal data only for lawful purposes, with your consent where required, and take reasonable security measures to protect it.
8.2 Information Technology Act, 2000 & IT Rules 2021
This Privacy Policy constitutes a “Privacy Policy” as required under Rule 3 of the IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021. We collect, use, store, and transfer your sensitive personal data or information (SPDI) in compliance with the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.
We maintain a Grievance Officer as required under the IT Rules. Contact details are in Section 13 below.
8.3 Consumer Protection Act, 2019
Our data practices comply with consumer protection obligations under the Consumer Protection Act, 2019, including transparency in our practices and the availability of a grievance redressal mechanism.
International Visitors
European Union & United Kingdom (GDPR / UK GDPR)
For visitors from the EU and UK, we process your data under the following lawful bases: consent (for analytics and marketing), legitimate interests (for site security and fraud prevention), and legal obligation (when required by law). You have the right to lodge a complaint with your national supervisory authority (e.g., ICO in the UK, or your country’s DPA in the EU).
As our operations are based in India, data transfers to India are protected by standard contractual clauses or equivalent safeguards where required by GDPR.
United States โ California (CCPA / CPRA)
California residents have additional rights under the California Consumer Privacy Act (CCPA) as amended by the CPRA. We do not sell or share personal information as defined by the CCPA. You have the right to know, delete, correct, and opt-out of sale/sharing of your personal information. To exercise your CCPA rights, contact us at [email protected].
Australia (Privacy Act 1988 / APPs)
For Australian visitors, we comply with the Australian Privacy Principles (APPs) under the Privacy Act 1988. You may request access to or correction of your personal information by contacting us. Complaints may be made to the Office of the Australian Information Commissioner (OAIC).
Canada (PIPEDA / CASL)
For Canadian visitors, we comply with the Personal Information Protection and Electronic Documents Act (PIPEDA). Our email newsletter complies with Canada’s Anti-Spam Legislation (CASL) โ we send marketing emails only with your express consent and every email includes an unsubscribe mechanism.
Security
We take the security of your personal data seriously and implement reasonable technical and organisational measures, including:
- HTTPS/TLS encryption on all pages of our website;
- Access controls โ only authorised personnel can access personal data;
- Regular security updates applied to our WordPress installation, themes, and plugins;
- Firewall and malware scanning via reputable security tools;
- Minimal data collection โ we collect only what is necessary (data minimisation principle).
If you believe your data has been compromised or you discover a security vulnerability on our site, please report it immediately to [email protected]. We will acknowledge and investigate within 72 hours.
Children’s Privacy
AI Tool Clinic is designed for adults and professionals interested in AI tools. Our content is not directed at children under the age of 18 (or the relevant age of digital consent in your jurisdiction).
We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at [email protected] and we will delete such data promptly.
Under the DPDP Act 2023 (India), we do not process personal data of children under 18 without verifiable parental consent. We do not undertake behavioural monitoring of children.
Policy Changes
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:
- Update the “Last Updated” date at the top of this page;
- Where feasible and for significant changes, notify newsletter subscribers via email;
- For EU/UK users, re-obtain consent where required by GDPR/UK GDPR.
We encourage you to review this page periodically to stay informed about how we protect your information. Continued use of our website after any changes constitutes your acceptance of the updated policy.
Previous versions of this policy can be requested by emailing [email protected].
Contact & Grievance Officer
For any privacy-related enquiries, data access/deletion requests, or to lodge a complaint, please reach out to us:
[email protected]
India
Within 30 days (DPDP Act)
Under Rule 5(9) of the IT Rules 2011 and the DPDP Act 2023, you may contact the Grievance Officer for any complaint or concern relating to the processing of your personal data. Complaints are acknowledged within 48 hours and resolved within 30 days.
Data Protection Board of India (once operational) ยท ICO (UK): ico.org.uk ยท EU DPAs: edpb.europa.eu/about-edpb/about-edpb/members ยท OAIC (Australia): oaic.gov.au ยท OPC (Canada): priv.gc.ca